TY  - BOOK
AU  - KAPFERER, JEAN-NOEL
TI  - New Strategic Brand Management: Creating and sustaining brand equity long term
SN  - 9788175544406
U1  - 658.827 KAP 
PY  - 2011///
CY  - New Delhi
PB  - Kogan Page
KW  -  Creating
KW  -  Management
KW  -  New
KW  -  Strategic
KW  -  equity
KW  -  long
KW  -  sustaining
KW  -  term
KW  - Brand
N1  - Brand Management(658.827)
ER  -