TY - BOOK AU - KAPFERER, JEAN-NOEL TI - New Strategic Brand Management: Creating and sustaining brand equity long term SN - 9788175544406 U1 - 658.827 KAP PY - 2011/// CY - New Delhi PB - Kogan Page KW - Creating KW - Management KW - New KW - Strategic KW - equity KW - long KW - sustaining KW - term KW - Brand N1 - Brand Management(658.827) ER -