TY  - BOOK
AU  - WILSON,  RICHARD M S
AU  - GILLIGAN, COLIN
TI  - Strategic Marketing Management: planning,implemementation and control
SN  - 9788131223765
U1  - 658.802  WIL 
PY  - 2005///
CY  - New Delhi
PB  - Elsevier
KW  - Marketing Management
N1  - Management of Marketing
ER  -