TY  - BOOK
AU  - DYER, DAVIS
AU  - DALZELL, FREDERICK
AU  - OLEGARIO, ROWENA
TI  - Rising Tide: lessons from 165 years of brand building at procter and gamble
SN  - 9781591391470
U1  - 338.767 DYE 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School
KW  -  Rising
KW  -  Tide
KW  -  at
KW  -  brand
KW  -  building
KW  -  gamble
KW  -  lessons
KW  -  procter
KW  -  years
KW  - 165
N1  - Production(338)
ER  -