TY  - BOOK
AU  - SHAJAHAN, S
TI  - Strategic Marketing Text and Cases: The Indian Perspective
SN  - 9788130912691
U1  - 658.8 SHA 
PY  - 2010///
CY  - New Delhi
PB  - Viva Books
KW  -  Indian
KW  -  Marketing
KW  -  Perspective
KW  -  Strategic
KW  - Cases
N1  - Management of Marketing
ER  -