TY  - BOOK
AU  - KERIN,ROZER.A
AU  - PETERSON,ROBERT.A
TI  - Strategic marketing Problems: Cases and comments
SN  - 9788131755310
U1  - 658.8  KER 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  -  Marketing
KW  -  strategic Planning
KW  - case study
N1  - Management of Marketing
ER  -