TY  - BOOK
AU  - GILMORE, JAMES H
AU  - PINE, JOSEPH B
TI  - Markets of One: creating customer-unique value through mass customization
SN  - 9781578512386
U1  - 670.427 GIL 
PY  - 2000///
CY  - Boston
PB  - Harvard Business School
KW  -  Markets
KW  -  One
KW  -  customer-unique
KW  -  customization
KW  -  mass
KW  -  through
KW  -  value
KW  - creating
N1  - Manufacturing(670)
ER  -