TY  - BOOK
AU  - PETER, PAUL J
AU  - DONNELLY, JAMES H
TI  - Marketing Management: Knowledge and Skills
SN  - 9780071221122
U1  - 658.8 PET 
PY  - 2009///
CY  - New Delhi
PB  - McGraw-Hill/Irwin
KW  -  Management
KW  -  Marketing
KW  -  Skills
KW  - Knowledge
N1  - Management of Marketing
ER  -