TY  - BOOK
AU  - BELCH, GEORGE E
AU  - BELCH, MICHAEL A
TI  - Advertising and Promotion: An integrated marketing communications perspective
SN  - 0070581940
U1  - 659.1  BEL 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  Promotion
KW  -  communications
KW  -  integrated
KW  -  marketing
KW  -  perspective
KW  - Advertising
N1  - Advertising & public relations(659)
ER  -