TY  - BOOK
AU  - JAIN, SUBHASH C
TI  - Marketing Planning and Strategy
SN  - 9812542620
U1  - 658.8  JAI 
PY  - 2004///
CY  - Australia
PB  - Thomson South-Western
KW  -  Planning
KW  -  Strategy
KW  - Marketing
N1  - Management of Marketing
ER  -