TY  - BOOK
AU  - SHANKER RAVI
TI  - Services Marketing: The Indian Perspective
U1  - 658.8 SHA 
PY  - 2002///
CY  - New Delhi
PB  - Excel Books
KW  -  Marketing:
KW  -  Perspective
KW  -  Service
KW  -  Services
KW  - Indian
N1  - Management of Marketing
ER  -