TY  - BOOK
AU  - BATRA REJEEV
AU  - AAKER DAVID A
AU  - MYERS JOHN G
TI  - Advertising management
U1  - 659.1  BAT 
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall Of India
KW  - Advertising
N1  - Advertising & public relations(659)
ER  -