TY  - BOOK
AU  - KUMAR, ALOK
AU  - SHARMA, RAKESH
AU  - SINHA, CHHABI
TI  - Customer Relationship Management: Concepts and Applications
U1  - 658.812  KUM 
PY  - 2008///
CY  - New Delhi
PB  - BIztantra
KW  -  Concepts
KW  -  Customer
KW  -  Management
KW  -  Relationship
KW  - Applications
N1  - Customer Relations(658.812)
ER  -