TY  - BOOK
AU  - KOTLER, PHILIP
AU  - ARMSTRONG, GARY
TI  - Principles of Marketing
U1  - 658.8  KOT 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  -  Principles
KW  - Marketing
N1  - Management of Marketing
ER  -