TY  - BOOK
AU  - KOTLER, PHILIP
AU  - JHA, MITILESHWAR
AU  - KELLLER, KEVIN LANE
AU  - KOSHY, ABRAHAM
TI  - Marketing Management
U1  - 658.8  KOT 
PY  - 2009///
CY  - Delhi
PB  - Pearson Prentice Hall
KW  -  Marketing
KW  - Management
N1  - Management of Marketing
ER  -