TY  - BOOK
AU  - KELLER,KEVIN LANE
TI  - Strategic Brand Management: Building, Measuring & managing brand equity
U1  - 658.827 KEL 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  -  Management
KW  -  Measuring
KW  -  Strategic
KW  -  equity
KW  -  managing
KW  -  Building,
KW  - Brand
N1  - Brand Management(658.827)
ER  -