TY  - BOOK
AU  - KOTLER, PHILIP
AU  - JHA, MITHILESHWAR
AU  - KELLER, KEVIN LANE
AU  - KOSHY, ABRAHAM
TI  - Marketing Management: A South Asian Perspective
U1  - 658.8  KOT 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  -  Management
KW  -  Marketing
KW  -  Perspective
KW  -  South
KW  - Asian
N1  - Management of Marketing
ER  -