TY  - BOOK
AU  - GUPTA, C B
AU  - RAJAN NAIR, R
TI  - Marketing management
U1  - 658.8  GUP 
PY  - 2002///
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  -  Marketing
KW  -  rketing
KW  - management
N1  - Management of Marketing
ER  -