TY  - BOOK
AU  - BELCH, GEORGE L
AU  - BELCH, MICHAEL A
AU  - PURANI, KEYOOR
TI  - Advertising and Promotion : An Integrated Marketing Communications Perspective
U1  - 659.1  BEL 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  Advertising
KW  -  Communications
KW  -  Integrated
KW  -  Marketing
KW  -  Perspective
KW  -  Promotion
KW  - :
N1  - Management of Marketing
ER  -