TY  - BOOK
AU  - CHUNAWALLA, S A
TI  - Foundations of Advertising - theory and practice
U1  - 659.1  CHU 
PY  - 2008///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  -  Foundations
KW  -  practice
KW  -  theory
KW  - Advertising
N1  - Mental processes & intelligence(153)
ER  -