TY  - BOOK
AU  - KELLER, KEVIN LANE
TI  - Strategic Brand Management : Building, Measuring and Managing brand equity
U1  - 658.827  KEL 
PY  - 2008///
CY  - New Delhi
PB  - Prentice Hall of India
KW  -  Brand
KW  -  Management
KW  -  Managing
KW  -  Measuring
KW  -  Strategic
KW  -  equity
KW  -  Building,
KW  - :
N1  - Brand Management(658.827)
ER  -