TY  - BOOK
AU  - CHAKRABORTY, BARNALI
TI  - Vodafone Essar''s Advertising Strategy: The ''Zoozoos'' Campaign
PY  - 2009///
CY  - Hyderabad
PB  - ICFAI Center for Management Research
KW  -  Campaign
KW  -  Essar
KW  -  Strategy
KW  -  Vodafone
KW  -  Zoozoos
KW  - Advertising
ER  -