TY  - BOOK
AU  - JOHN, DORIS RAJAKUMARI
TI  - Case Studies on Branding to Compete Leading Brands and their Strategies
SN  - 9788131420614
U1  - 658.872  JOH 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI Books
KW  -  Advertising
KW  -  Branding
KW  -  Brands
KW  -  Case
KW  -  Compete
KW  -  Leading
KW  -  Practices
KW  -  Strategies
KW  - :
N1  - Management of Marketing
ER  -