TY  - BOOK
AU  - GOPALAN, SWAPNA
TI  - Case Studies on Covert Marketing Strategies
SN  - 9788131420867
U1  - 658.802 GOP 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI Books
KW  -  Covert
KW  -  Marketing
KW  -  Strategies
KW  -  Studies
KW  - Case
N1  - Management of Marketing
ER  -