TY  - BOOK
AU  - SAWHNEY, MOHANBIR
AU  - BAID, POOJA
AU  - BIYANI, RAJESH
TI  - Connecting across generations: Creating Indian Brands
U1  - 658 SAW 
PY  - 2006///
CY  - New Delhi
PB  - AIMA
N1  - General management(658)
ER  -