TY  - BOOK
AU  - KANSAL, RAHUL
AU  -  JEJURIKAR, RAJESH
TI  - Creating Iconic Brands: In the Indian Market
U1  - 658 KAN 
PY  - 2004///
CY  - New Delhi
PB  - AIMA
KW  -  Creating
KW  -  Iconic
KW  -  Indian
KW  -  Market
N1  - General management(658)
ER  -