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1.
Managing Indian Brands Marketing Concepts and Strategies by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Vikas Publications , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KUM.
2.
Brands and Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Economist Newspaper Ltd , 2004
Availability: Not available: Alliance School of Business: Lost (1).
3.
Building Brands Building Meaning Guide to increasing the financial value of brands through building positive meaning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Viva Books Private Ltd. , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KOM.
4.
Creating Passion Brands Getting to the heart of branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 HEL.
5.
Brand Sense How to build powerful brands through touch, taste,smell, sight and sound by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 LIN.
6.
Making of a Name Inside story of the brands we buy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Oxford University Press , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 RIV.
7.
27 Brand Practices twenty seven action packed strategies for building winning brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Macmillan India Ltd., NewDelhi , 2004
Availability: Not available: Alliance School of Business: Lost (1).
8.
Business Super Brands Insight into India's strongest business brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Michigan : Macmillan Busines Books , 2005
Availability: Not available: Alliance School of Business: Lost (1).
9.
Living Brands Collaboration,innovation and customer fascination by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2007
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.827 NAD, ... Not available: Alliance School of Business: Lost (1).
10.
Creating Poweful Brands In Consumers, service, and Industrial Markets by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Elsevier , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 CHE.
11.
Brand Royalty : How the world''s top 100 brands thrive and survive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 HAI.
12.
Creating Passion Brands : Getting to the heart of branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2005
Availability: Not available: Alliance School of Business: Lost (1).
13.
How to Succeed at Retail : Winning case studies and strategies for retailers and brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 1988
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.87 LIN.
14.
Six Rules for Brand Revitalization : Learn how companies like McDonald''s can re-energize their bran by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 LIG.
15.
Brands and Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Economist Newspaper Ltd , 2004RP2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 CLI.
16.
Wiki Brands Reinventing your company in a Customer-Driven Marketing place by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2011
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 MOF.
17.
What''s In a Name? : Advertising and the concept of brands by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8343 JON.
18.
Building Strong Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pocket book , 1996
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 AAK.
19.
Brand Success - How the World''s Top 100 brands Thrive and Survive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page India , 2011
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.827 HAI, ...
20.
Case Studies on Branding to Compete Leading Brands and their Strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Agartala : ICFAI University Press , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 JOH.
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