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101.
Marketing Planning and Strategy by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 JAI. Not available: Alliance School of Business: Checked out (1).
102.
Managerial Applications of Multivariate Analysis in Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : American Marketing Asociation , 2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8001519535 MYE.
103.
Marketing Management by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 CZI.
104.
Marketing Research Methodological Foundation by
Edition: Eighth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83 CHU.
105.
Essentials of Service Marketing Concepts,strategies. and cases by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 HOF.
106.
Marketing Best Practices by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 HOF.
107.
Managing and Marketing Health Services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson Learning , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 LAI.
108.
Marketing by
Edition: 9th edn.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2008
Availability: Items available for loan: Alliance School of Business (4)Call number: 658.8 LAM, ...
109.
Power of Marketing Creating and keeping customers in an e-commerce world by
Edition: Seventh
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson Learning , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 ZIK.
110.
Business To Business Marketing Analysis and practice in a dynamic environment by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson Learning , 2001
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.804 VIT.
111.
27 Brand Practices Twenty seven action packed strategies for building winning brands by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Macmillan India Ltd., NewDelhi , 2004
Availability: Not available: Alliance School of Business: Lost (1).
112.
Marketing Revolution by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 GAM.
113.
International Marketing strategy planning,market entry and impleentation by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Kogan Page India , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 BEN.
114.
Key Marketing skills by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 CHE.
115.
Case Studies in Marketing Indian Context by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SRI.
116.
Integrated Advertising, Promotion, and Marketing Comunications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 CLO.
117.
Principles of Marketing by
Edition: 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 KOT.
118.
International Marketing Analysis and strategy by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 1997
Availability: Items available for loan: Alliance School of Business (6)Call number: 658.84 ONK, ...
119.
Bank Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai : Himalayan Publishing House , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 332.10688 JHA.
120.
International Marketing Text and cases by
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai : Himalayan Publishing House , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 CHE.
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