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101.
Global Marketing Strategies Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 JEA.
102.
Global Marketing Strategy Susan P. Douglas, C. Samuel Craig. by Series: McGraw-Hill series in marketing
Edition: International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : McGraw-Hill, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 DOU.
103.
Global Marketing Management Warren J. Keegan. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : : Prentice Hall, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KEE.
104.
Instructors Manual to accompany James/Kinnear/Deighan MarketSim: A brand Management Simulation by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Harper Collins Business , 1995
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 JAM.
105.
Marketsim A Brand Management Simulation by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Harper Collins Publication , 1995
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 JAM.
106.
International marketing and export management Gerald Albaum ... [et al.]. by Series: International business series (Wokingham, England)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wokingham, England ; Reading, Mass. : : Addison-Wesley, , c1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 ALB.
107.
Global Business : Four key marketing strategies Erdener Kaynak, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : International Business Press, , c1993
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KAY.
108.
Global marketing management : a strategic perspective / Brian Toyne, Peter G.P. Walters. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Allyn and Bacon, , c1993
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 TOY.
109.
Basic marketing : A global-managerial approach E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : : Irwin, , c1993
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 MCC.
110.
International marketing : analysis and strategy Sak Onkvisit, John J. Shaw. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Macmillan Pub. Co., , c1993
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 ONK.
111.
Marketing Management by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Macmillian Publishing Company , 1993
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 MAS.
112.
Developing Successful Marketing Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood : NTC Business Books , 1993
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 PAR.
113.
Global Marketing Management by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Wadsworth Thomson Learning , 1992
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.84IM BUZ.
114.
International marketing : a global perspective Lee D. Dahringer, Hans Mühlbacher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : : Addison-Wesley, , c1991
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.84 DAH, ...
115.
International marketing : a global perspective Lee D. Dahringer, Hans Mühlbacher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : : Addison-Wesley, , c1991
Availability: No items available.
116.
Marketing planning & strategy / Subhash C. Jain. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : : South-Western Pub., , c1990
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 JAI.
117.
Applications in basic marketing. by
Material type: Continuing resource Continuing resource; Format: print
Current publication frequency: Annual.
Publication details: Homewood, IL: : Irwin, , c1990-
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PER.
118.
International marketing : Analysis and strategy Sak Onkvisit, John J. Shaw. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Columbus, Ohio : : Merrill Pub. Co., , c1989
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 ONK.
119.
Bottom-up Marketing by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , 1989
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 RIE.
120.
International marketing management : strategies and cases Jean-Pierre Jeannet, Hubert D. Hennessey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin, , c1988
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 JEA.
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