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121.
Winning back your market : the inside stories of the companies that did it Jagdish N. Sheth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Wiley, , c1985
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SHE. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 SHE.
122.
Marketing management / Benson P. Shapiro, Robert J. Dolan, John A. Quelch. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : : R.D. Irwin, , 1985-<1985 >
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 SHA.
123.
Multinational marketing management Warren J. Keegan. by Series: The Prentice-Hall series in marketing | Prentice-Hall international series in management
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : : Prentice-Hall, , c1984
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KEE.
124.
Marketing Management Cases and Concepts by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan India Ltd , 1978
Availability: Items available for loan: Alliance Ascent College (2)Call number: 658.8 DHO, ...
125.
Marketing Management by
Material type: Text Text
Publication details: Himalaya Publishing House: : Mumbai, , 2014
Availability: Items available for loan: Alliance School of Business (4)Call number: 658.8 APP, ...
126.
Marketing Management by
Edition: 3rd
Publication details: New Delhi : Vikas Publishing House Pvt Ltd , 2016
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8 KUM, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 KUM.
127.
Marketing Management: Global Perspective Indian Context by
Edition: 5th
Publication details: New Delhi : Mcgraw Hill Education (India) Private Limited , 2013
Availability: Items available for loan: Alliance School of Business (4)Call number: 658.8 RAM, ...
128.
Marketing Management by
Edition: 15th
Publication details: Chennai : Pearson , 2016
Online resources:
Availability: Items available for loan: Alliance Ascent College (12)Call number: 658.8 KOT, ... Alliance School of Business (3)Call number: 658.8 KOT, ... Not available: Alliance Ascent College: Checked out (2). Alliance School of Business: Checked out (2).
129.
Marketing Management by
Material type: Text Text
Publication details: Mumbai : Himalaya Publishing House Pvt.Ltd. , 2015
Availability: Items available for loan: Alliance School of Business (10)Call number: 658.8 KAR, ...
130.
Case Studies in Marketing Management by
Material type: Text Text
Publication details: Chennai : Pearson , 2012
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 KUM.
131.
Marketing Management: Indian Cases by
Material type: Text Text
Publication details: Noida : Pearson India Education Services Pvt. Ltd , 2018
Availability: Items available for loan: Alliance School of Business (11)Call number: 658.8 GUP, ... Not available: Alliance School of Business: Checked out (1). Alliance School of Business: Lost (1).
132.
Marketing Management by
Material type: Text Text
Publication details: Mangalore : United Publishers , 2015
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SID.
133.
Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts by
Publication details: New York : Kogan Page Ltd , 2019
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.804 BUR.
134.
Modern Marketing Research : Concepts, Methods, and Cases by
Edition: 2nd
Material type: Text Text
Publication details: Dehli : Cengage Learning India Private Limited , 2013
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83 FEI.
135.
Marketing: Planning and Strategy by
Edition: 8th ed.
Publication details: Delhi : Cengage Learning India Private Limited , 2009
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.802 JAI. Alliance School of Business (2)Call number: 658.8 JAI, ... Items available for reference: Alliance Ascent College: Not for loan (1)Call number: 658.802 JAI.
136.
Principles of Marketing by
Edition: 17th
Material type: Text Text
Publication details: Noida : Pearson , 2018
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.8 KOT, ...
137.
Global Marketing Management : Changes, Challenges and new Strategies by
Edition: 3rd
Material type: Text Text
Publication details: New Delhi : Oxford University Press , 2012
Online resources:
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 LEE.
138.
Marketing Management: An Indian Perspective by
Edition: 2nd
Publication details: Delhi : Biztantra , 2016
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.8 ANA, ...
139.
Antecedents of Intra-Organization Network Characteristic that Enable Firm Innovation. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bengaluru : Alliance University , 2018
Dissertation note: Thesis Ph.D. Alliance School of Business, Alliance University 2018
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8.
140.
Competitive Intensity, Market Tubulence, Technological Turbulence, Innovation Type and firm Business Performance in MSMEs. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bengaluru : Alliance University , 2018
Dissertation note: Thesis Ph.D. Alliance School of Business, Alliance University 2018
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8.
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