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1301.
E- Marketing : Text and Cases by
Material type: Text Text
Publication details: New Delhi : Biztantra , 2011
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 SOP.
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1302.
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Marketing Strategy as a Competitive Tool for Performance: Astudy of Manufacturing and Service Industries in India. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bengaluru : Alliance University , 2016
Dissertation note: Thesis Ph.D. Alliance School of Business, Alliance University 2016
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Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 CHO.
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1303.
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An Empirical Model of Information Search and Social Capital: Durables Purchase Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bengaluru : Alliance University , 2018
Dissertation note: Thesis Ph.D. Alliance School of Business, Alliance University 2018
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Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 MAD.
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1304.
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Antecedents of Intra-Organization Network Characteristic that Enable Firm Innovation. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bengaluru : Alliance University , 2018
Dissertation note: Thesis Ph.D. Alliance School of Business, Alliance University 2018
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Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8.
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1305.
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Competitive Intensity, Market Tubulence, Technological Turbulence, Innovation Type and firm Business Performance in MSMEs. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bengaluru : Alliance University , 2018
Dissertation note: Thesis Ph.D. Alliance School of Business, Alliance University 2018
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Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8.
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1306.
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by
Edition: 3rd ed.
Publication details: Thousand Oaks, California : Sage Publications Inc. , 2011
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 BEA.
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1307.
Marketing Scales Handbook:Multi-item measures for consumer insight research by
Edition: 2nd
Publication details: Texas : GCBII Productions, LLC , 2016
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83028 BRU.
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1308.
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Examining the Effect of Consumer Perceived Value on Buying Intention: An Empirical Model of Organic Food Buying Behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bengaluru : Alliance University , 2020
Dissertation note: Thesis Ph.D. Alliance School of Business, Alliance University 2020
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Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8.
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1309.
Marketing Research: Text and Cases by
Edition: 4th
Material type: Text Text
Publication details: New Delhi : McGrawhill Education( India) Private Limited , 2019
Online resources:
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.83 NAR. Alliance School of Business (16)Call number: 658.83 NAR, ...
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1310.
Services Marketing: Concepts, Strategies and Cases by
Edition: 5th
Material type: Text Text
Publication details: Andover : Cengage , 2017
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 HOF.
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1311.
Digital Marketing: From fundamentals to future by
Material type: Text Text
Publication details: Andover : Australia , 2019
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 SWA.
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1312.
Marketing Management: Concepts and Cases by
Edition: 14th
Material type: Text Text
Publication details: Mumbai : Himalaya Publishing House , 2019
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SHE.
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1313.
Marketing Research by
Edition: 5
Material type: Text Text
Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2013
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Availability: Items available for loan: Alliance Ascent College (3)Call number: 658.83 BER, ... Alliance School of Business (1)Call number: 658.83 BER.
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1314.
Marketing Data Science: Modelling Techniques , Predictive Analytics with R and Python by
Material type: Text Text
Publication details: Noida : Pearson , 2019
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Availability: Items available for loan: Alliance School of Business (1)Call number: 658.800285 MIL.
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1315.
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Services Marketing: Concepts, planning and Implementation by
Material type: Text Text
Publication details: New Delhi : Excel Books , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 BHA.
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1316.
Marketing Management by
Material type: Text Text
Publication details: Delhi : Vrinda Publications (p) Ltd , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 DAT.
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1317.
Marketing Management by
Edition: 2nd Rev
Material type: Text Text
Publication details: Ludhiana : Kalyani Publishers , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SON.
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1318.
Marketing Management by
Edition: 2nd
Material type: Text Text
Publication details: New Delhi : MacMillan India Limited , 1995
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 RAM.
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1319.
Principles of marketing by
Material type: Text Text
Publication details: Noida : Vikas Publishing House , 2015
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 MAH.
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1320.
Inbound Marketing : Attract, Engage and Delight customers by
Edition: 2nd Rev.
Publication details: New Jersey : Wiley , 2014
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 HAL. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 HAL.
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