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141.
Effectiveness of celebrity endorsement in brand recall with special reference to FMCG sector by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , JAN2008
Availability: No items available.
142.
To analyze the acceptance level of Cyberoam as a Brand in Security Market at Elitecore Technologies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
143.
Role of Advertising and Marketing Services in Brand Building by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
144.
Learning the image building and maintenance of the brand through the mode of Public Relations. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai : Alliance Business School , 2008-10
Availability: No items available.
145.
Sales and brand awareness of coca cola at Hisdustan coca cola beverages pvt ltd by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
146.
Business to Business Relationship Management, Brand Awareness and Brand Equity of ICICI Prudential A by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
147.
Market research on the perception, Prescription behavior and Brand preferences of ranitidine Modecul Rahul Gupta Choudhary by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
148.
Enhancing the brand visibility of test funda (Test Funda) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
149.
Creating Brand Awareness and sales promotion of Real estate bank India in Bhubaneshawar (Orissa) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
150.
Intra Brand comparision to study the impact of celebrity endorsement Prof Ray Titus by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
151.
Study to compare and rank different factors that influence a Brand''s Desirability Prof Ray Titus by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
152.
study on the impact of emergent communication channels like social media marketing on the brand buil Prof Rajasekhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
153.
Toon Branding as a mode of creating positive synergies in Brand Equity Dr. Thomason Rajan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
154.
study on impact of social media on consumer purchasing decision Prof MihirDas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
155.
comparative study on the brand building strategies of Airtel & Vodafone Prof Rajasekhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
156.
study on customer-based brand equity in the consumer durables market of India Dr. Venkatmuni Reddy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
157.
Brand preference of system Integrators for Digital Security products Prof Shamik Shome by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
158.
effect of brand image of a new high technological and high involvement product on the consumers buyi Prof Ray Titus by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
159.
study of the in-store factors that trigger brand switching to find out which factors are the most in Prof Ray Titus by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
160.
Effectiveness of celebrity endorsement on brand recall & purchase decision Prof V. Sekhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
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