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161.
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Advertising and Promotions :An IMC Perspective by
Edition: 987
Material type: Text
Publication details: New Delhi : TataMc Grawhill Pub Ltd , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 SHA.
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162.
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Advertising Management by
Edition: 2nd
Material type: Text
Publication details: New Delhi : Oxford University Press , 2012
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 JET.
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163.
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Complete Advertising and Marketing Hand book by
Material type: Text
Publication details: Chennai : East West Books Pvt Ltd. , 1998
Availability: Items available for loan: Alliance Ascent College (1)Call number: 659.1 LEW.
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164.
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Media Planning and Buying: Principles and Practice in the Indian Context by
Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2010
Availability: Items available for loan: Alliance School of Business (4)Call number: 659.111 MEN, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.111 MEN.
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165.
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Social Media Marketing by
Edition: 2
Material type: Text
Publication details: New Delhi : SAGE Publications India Pvt. Ltd. , 2015
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 TUT.
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166.
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Advertising Media Planning by
Edition: 7
Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2010
Availability: Items available for loan: Alliance School of Business (4)Call number: 659.111 SIS, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.111 SIS.
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167.
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Ogilvy on Advertising in Digital Age by
Publication details: London : Goodman Books , 2017
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 659.144 YOU.
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168.
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169.
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Reading Graphic Design History: Image, Text and Context by
Publication details: London : bloomsbury , 2021
Availability: Items available for loan: Alliance College of Engineering and Design (1)Call number: 741.609 RAI. Alliance School of Liberal Arts (1)Call number: 741.609 RAI.
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170.
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171.
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Adman Madman: Unapologetically Prahlad by
Publication details: Gurugram, Haryana : HarperCollins India , 2023
Availability: Items available for loan: Alliance Ascent College (1)Call number: 659.143092 KAK.
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172.
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173.
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174.
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175.
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176.
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177.
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10 Principles of Good Advertising by
Publication details: London : Vivays Publishing Ltd , 2012
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 659.1 SHO.
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178.
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179.
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180.
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