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161.
Media Planning and Buying: Principles and Practice in the Indian Context by
Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2010
Availability: Items available for loan: Alliance School of Business (4)Call number: 659.111 MEN, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.111 MEN.
162.
Social Media Marketing by
Edition: 2
Material type: Text Text
Publication details: New Delhi : SAGE Publications India Pvt. Ltd. , 2015
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 TUT.
163.
Advertising Media Planning by
Edition: 7
Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2010
Availability: Items available for loan: Alliance School of Business (4)Call number: 659.111 SIS, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.111 SIS.
164.
Ogilvy on Advertising in Digital Age by
Publication details: London : Goodman Books , 2017
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 659.144 YOU.
165.
Creative Strategies: Idea Management for Marketing Advertising, Media and Design by
Publication details: London : Thames & Hudson , 2010
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 659.1 PRI.
166.
Reading Graphic Design History: Image, Text and Context by
Publication details: London : bloomsbury , 2021
Availability: Items available for loan: Alliance College of Engineering and Design (1)Call number: 741.609 RAI. Alliance School of Liberal Arts (1)Call number: 741.609 RAI.
167.
Advertising and Promotion: An Integrated Marketing Communications Perspective by
Edition: 12
Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2021
Availability: Items available for loan: Alliance Ascent College (4)Call number: 659.1 BEL, ... Alliance School of Business (29)Call number: 659.1 BEL, ... Alliance School of Liberal Arts (5)Call number: 659.1 BEL, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 BEL. Not available: Alliance Ascent College: Checked out (1).
168.
Adman Madman: Unapologetically Prahlad by
Publication details: Gurugram, Haryana : HarperCollins India , 2023
Availability: Items available for loan: Alliance Ascent College (1)Call number: 659.143092 KAK.
169.
Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget by
Publication details: Gurugram : Hachette India , 2019
Availability: Items available for loan: Alliance School of Business (8)Call number: 658.872 ASH, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 CHO. Not available: Alliance School of Business: Checked out (1).
170.
Hegarty on Advertising : Turning Intelligence Into Magic by
Publication details: New York : Thames & Hudson Ltd. , 2011
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 659.1092 HEG.
171.
Copywriting: Successful Writing for Design, Advertising and Marketing by
Publication details: London : Laurence King Publishing , 2009
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 745.2068 SHA.
172.
Problem Solved : How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and how to Solve Them by
Edition: 2
Publication details: London : Phaidon Press , 2012
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 741.6 JOH.
173.
Dum Dum Bullet : Adventures of a Corporate Soldier : Real Life Lessons in Marketing and Advertising by
Publication details: Mumbai : Popular Prakashan Pvt. Ltd. , 2010
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 658.83 GOY.
174.
10 Principles of Good Advertising by
Publication details: London : Vivays Publishing Ltd , 2012
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 659.1 SHO.
175.
Designing Brand Identity: An Essential Guide for the Entire Branding Team by
Edition: 5
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., , 2017
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 658.827 WHE.
176.
20th-Century Fashion: 100 Years of Apparel Ads by
Publication details: Köln : Taschen , 2009
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 741.670904 HEI.
177.
History of Indian Advertising: In Ten-and -a -half Chapters by
Publication details: Gurugram, India : Hachette Book Publishing India Pvt. Ltd, , 2021
Availability: Not available: Alliance School of Liberal Arts: Checked out (1).
178.
Ad Serving Technology : Understand the Marketing Revelation that Commercialized the Internet by
Publication details: Publishing Platform : Createspace Independent , 2014
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.144 CRI.
179.
Building A Story Brand: Clarify Your Message So Customers Will Listen by
Publication details: New York : HarperCollins Leadership , 2017
Availability: Items available for loan: Alliance School of Liberal Arts (3)Call number: 658.802 MIL, ... Items available for reference: Alliance School of Liberal Arts: Not for loan (1)Call number: 658.802 MIL. Not available: Alliance School of Liberal Arts: Checked out (1).
180.
Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers by
Publication details: New York : AMACOM , 2014
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.111 SMI.
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