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1701.
Consumer Culture History, Theory and Politics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 306.3 SAS.
1702.
Case Studies in Marketing Indian Context by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2008
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8 SRI, ...
1703.
Review of Marketing Research, Vol.1 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2006
Availability: Items available for loan: Alliance School of Business (4)Call number: 658.83 MAL, ...
1704.
Review of Marketing Research, Vol.2 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2006
Availability: Items available for loan: Alliance School of Business (6)Call number: 658.83 MAL, ...
1705.
Product Management in India by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2007
Availability: Items available for loan: Alliance School of Business (4)Call number: 658.56 MAJ, ...
1706.
PR 2.0 New Media, New tools, New Audiences by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson , 2008
Availability: Items available for loan: Alliance School of Business (3)Call number: 659.2 BRE, ...
1707.
Big Ideas to Big Results Remake and recharge your company fast by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4063 KAN.
1708.
Brand Vision How to energize your team to drive business growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Wiley India , 2007
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.827 TAY, ...
1709.
Brand Management text and cases by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Excel Books , 2002
Availability: Items available for loan: Alliance School of Business (4)Call number: 658.827 VER, ...
1710.
Total Quality Management : an integrated approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Excel Books , 2005
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.4013 NIG, ...
1711.
Kellog on Integrated Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Wiley India , 2007
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.8 IAC, ...
1712.
Marketing Insights from A to Z 80 Concepts every managers needs to know by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Wiley India , 2006
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.8 KOT, ...
1713.
Branding Unbound: The future of advertising, Sales and the Brand experience in the wireless age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2007
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.827 MAT, ...
1714.
Marketing Management by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , 2008
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.8 PAN, ...
1715.
Marketing Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , 2008
Availability: Items available for loan: Alliance School of Business (4)Call number: 658.8 KAZ, ...
1716.
Rural Marketing : Text and Cases Text and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , 2008
Availability: Items available for loan: Alliance School of Business (24)Call number: 658.8091734 MAT, ...
1717.
New Strategic Brand Management Creating and sustaining brand equity long term by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KAP.
1718.
Marketing Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83 GUP.
1719.
Personnel/ Human Resource Management by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India , 2008
Availability: Items available for loan: Alliance School of Business (10)Call number: 658.3 DEC, ...
1720.
Human Side of Organizations by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India , 2008
Availability: Items available for loan: Alliance School of Business (10)Call number: 658.3 DRA, ...
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