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21.
The Infinite Asset - Managing Brands to build new value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business school Press , 2001
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 HIL.
22.
Trade Marks and Brands : An Interdisciplinary critique by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cambridge : Cambridge University Press , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 346.0488 BEN.
23.
Brand Society : How brands transform management and lifestyle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cambridge : Cambridge University Press , 2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KOR.
24.
Engage complete guide for Brands and Business to build cultivate and measure success in the new web by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey : John Wiley & Sons , 2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SOL.
25.
Trade Marks and Brands An interdisciplinary critique by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cambridge : Cambridge University Press , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 346.0488 BEN.
26.
Brand Child Remarkable insights into the minds of today's global kids and their relationships with brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.834083 LIN.
27.
Brand Immortality How brands can live long and prosper by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 PRI.
28.
Brand Royalty How the world's top 100 brands thrive & survive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 HAI.
29.
Branding A Store: How to build successful retail brands in a changing marketplace by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 FLO.
30.
Creating Passion Brands Getting to the heart of branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New delhi : Kogan Page , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.343 EDW.
31.
Fashion Brands Branding Style from Armani To Zara by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 746.920688 TUN.
32.
How Cool Brands Stay Hot Branding to Generation Y by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2011
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 BER.
33.
How to Succeed at Retail Winning case studies and strategies for retailers and brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.87 LIN.
34.
Profit Brand How to increase the Profitability, Accountability and Sustainability of Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 WRE.
35.
Luxury Strategy Break the rules of marketing to build luxury brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2009
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.827 KAP, ...
36.
Origin of Brands: How Product Evolution Creates endless possibilities for new Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Harper , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 RIE.
37.
Engage, Revised and Updated The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United States of America : Penguin Books , 2011
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 SOL.
38.
Bingo Brands Price Sensitivity Study (C) Data Analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad : Indian Institute of Management Ahmedabad ,
Availability: Items available for loan: Alliance School of Business (2).
39.
Case Studies on Branding to Compete Leading Brands and their Strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad : ICFAI Books , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 JOH.
40.
Brand Shaastras Nine Successful Brand Strategies to Build Winnig Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response Books , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KAP.
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