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21.
Advertising management by
Edition: Fifth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Prentice-Hall Of India, , 2007
Availability: Items available for loan: Alliance School of Business (2)Call number: 659.1 BAT, ...
22.
Integrated Advertising, Promotion, and Marketing Communications by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 CLO.
23.
AdValue : Twenty ways advertising works for business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Elsevier , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 BUT.
24.
Kleppners Advertising Procedure by
Edition: 16
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson Education , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 LAN.
25.
The (Un) Common Sense of Advertising Getting the Basics Right by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response Books , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 TIW.
26.
The (Un) Common Sense of Advertising Getting the Basics Right by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response Books , 2007
Availability: Items available for loan: Alliance School of Business (2)Call number: 659.1 TIW, ...
27.
Advertising and Promotions An IMC perspective by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW Delhi : TMH PUB. CO. LTD , 2009
Availability: Items available for loan: Alliance School of Business (15)Call number: 659.1 SHA, ...
28.
Advertising and Promotions An IMC perspective by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW Delhi : TMH PUB. CO. LTD , 2009
Availability: Items available for loan: Alliance School of Business (4)Call number: 659.1 SHA, ...
29.
Advertising and Promotion An Integrated marketing Communications Perspective by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2009
Availability: Items available for loan: Alliance School of Business (3)Call number: 659.1 BEL, ...
30.
Integrated Advertising, Promotion, and Marketing Communications by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall Of India, , 2008
Availability: Items available for loan: Alliance School of Business (2)Call number: 659.1 CLO, ...
31.
AD LAND A Global History of Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.109 TUN.
32.
Branding Unbound: The future of advertising, Sales and the Brand experience in the wireless age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2007
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.827 MAT, ...
33.
Advertising and Promotion An Integrated Marketing Communications Perspective by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill , 2007
Availability: Items available for loan: Alliance School of Business (15)Call number: 659.1 BEL, ...
34.
Ogilvy on Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Vintage Books , 1983
Availability: Not available: Alliance School of Business: Lost (1).
35.
When Ads Work New Pfoof that Advertising Triggers Sales by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall of India PVT. LTD. , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 JON.
36.
What''s In a Name? : Advertising and the concept of brands by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8343 JON.
37.
Where the Suckers Moon: the life and death of an advertising campaign by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Vintage Books , 1995
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 ROT.
38.
Pocket Advertising - The essentials of the business of advertising from A to Z by Series: Economist
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Profile Books Ltd , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 659 MAR.
39.
Case Studies on Advertising Strategies: Trends and Practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad : ICFAI University Press , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 JOH.
40.
Dentsu Way: Secrets of cross switch marketing from the world''s most innovative advertising agency by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2011
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SUG.
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