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21.
Contemporary Marketing: Case Studies 2 by
Edition: 10th
Material type: Text Text
Publication details: USA : Harcourt Inc. , 2001
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 Boo.
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22.
Contemporary Marketing: Krispy Kreme Continuing Case video (Set of 2 DVDs) by
Edition: 11th ed.
Material type: Text Text
Publication details: Australia : South- Western Thomsan Learning , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 BOO.
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23.
Principles of Contemporary Marketing by
Edition: 15th ed.
Material type: Text Text
Publication details: Cengage Learnig India Private Limited : New Delhi , 2012
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 KUR.
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