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201.
Advertising and Promotion: An Integrated Marketing Communications Perspective by
Edition: 12
Publication details: Chennai : McGraw Hill Education (India) Private Limited , 2021
Availability: Items available for loan: Alliance School of Business (29)Call number: 659.1 BEL, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 BEL.
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202.
Fashion Merchandising and Marketing by
Publication details: New York : Macmillan Publishing Company , 1990
Availability: Items available for reference: Alliance School of Liberal Arts: Not for loan (1)Call number: 746.92 JER.
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