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221.
Managing Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Elsevier , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 PAL.
222.
Services Marketing management by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dehli : Elsevier , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 MUD.
223.
Connected Marketing Management The Viral,buzz and word of month revalution by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Elsevier , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 CON.
224.
Marketing Channels by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson Education , 2006
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.8 COU, ...
225.
International Marketing and Export Management by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson Education , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 ALB.
226.
Marketing Management by
Edition: 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson Education Asia , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 KOT.
227.
Marketing Strategy by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Thomson , 2007
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.802 FER, ...
228.
Shopper, Buyer and Consumer Behaviour Theory and marketing applications by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : BIztantra , 2008
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8342 LIN, ...
229.
E-Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education Asia , 2006
Availability: Not available: Alliance School of Business: Lost (1).
230.
Marketing of High Technology Products and Innovations by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson Education , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 620.00688 MOH.
231.
Framework for Marketing Management by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson Education Asia , 2007
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.8 KOT, ... Not available: Alliance School of Business: Lost (1).
232.
Global Marketing Management Changes,Challenges and New Strategies by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Oxford University Press , 2006
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.84 LEE, ...
233.
Analysis for Strategic Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education Asia , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 RAO.
234.
Integrated Advertising, Promotion, and Marketing Communications by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 CLO.
235.
International Business Concept, Environment and Strategy by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.049 SHA.
236.
Service Marketing: Text and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education , 2008
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.805 VER, ...
237.
New Marketing Transforming the Corporate Future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Elsevier , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 MCD.
238.
Case Studies in Marketing The Indian Context by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SRI.
239.
People & Self Management by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Elsevier , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.402 PAL.
240.
Marketing Communications management Concepts & Theories, Cases & practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Uinited Kingdom : Butterworth-Heinemann , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 COP.
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