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341.
Branded Male: Marketing to Men by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2008
Availability: Not available: Alliance School of Business: Lost (1).
342.
Advanced Marketing and Sales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Viva Books , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 BPP.
343.
Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Viva Books , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 BPP.
344.
Commonsense Direct & Digital Marketing by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 BIR.
345.
Experiential Marketing A Practical guide to interactive brand experiances by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 SMI.
346.
Gurus on Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Viva Books , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 KER.
347.
Handbook of Field Marketing A complete guide to understanding and outsourcing face to face direct marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 WIL.
348.
How to Market Books: The essential guide to maximizing profit and exploiting all channels to market by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 002.0688 BAV.
349.
Improving Marketing Effectiveness by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Profile Books , 2001
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SHA.
350.
International Dictionary of Marketing Over 2,000 professional terms & techniques by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2006
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8003 YAD.
351.
International Marketing Strategy planning, market entry & implementation by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2010
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.84 BEN, ...
352.
Malcolm McDonald on Marketing Planning Understanding marketing plans and strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8902 MCD.
353.
Manager''s Guide to Competitive Marketing Strategies by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Viva Books Private Ltd. , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 PAL.
354.
Marketing Essential principles, new realities by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2004
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8 GRO, ...
355.
Marketing Accountability How to measure marketing effectiveness by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.80072 MCD.
356.
Marketing Communication An Integrated Approach by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 SMI.
357.
Marketing Revolution The radical new approach to transforming the business, the brand & the bottom line by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 GAM.
358.
Marketing Your Service Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Viva Books , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 RUS.
359.
Mastering marketing A comprehensive introduction to the skills of developing and defending ... by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Viva Books , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 RUS.
360.
More Guerrilla Marketing Research Asking the right people, the right questions... by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2010
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.83 KAD, ...
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