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41.
International marketing management : strategies and cases Jean-Pierre Jeannet, Hubert D. Hennessey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin, , c1988
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 JEA.
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42.
Multinational marketing management Warren J. Keegan. by Series: The Prentice-Hall series in marketing | Prentice-Hall international series in management
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : : Prentice-Hall, , c1984
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KEE.
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43.
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Case Folio: The IUP Journal of Management Case Studies
Material type: Text Text
Publication details: Hyderabad : IUP Publications , 2023
Online resources:
Availability: Items available for reference: Alliance Ascent College: Not for loan (1).
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