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41.
Billions Selling to the new chinese consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83430951 DOC.
42.
Indicus Consumer Handbook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson , 2009
Availability: Not available: Alliance School of Business: Lost (1).
43.
It happened in India The story of Pantaloons, Big bazaar, Central and the great Indian consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Rupa & Com , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.022 BIY.
44.
Consumer India : Inside the Indian mind and Wallet by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Wiley India , 2011
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 SIN.
45.
Rural Marketing : Targeting the Non-urban consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response Books , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8091734 VEL.
46.
Desirable Future consumer electronics in tomorrow's world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: England : John Wiley & Sons , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 381.45621381 CHA.
47.
Advertising and the Mind of the Consumer What works, what doesn't, and why by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Allen & Unwin , 2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1019 SUT.
48.
Next Big Thing Spotting and forecasting consumer trends for profit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Kogan Page , 2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 HIG.
49.
Consumer Behaviour and Marketing Research Text and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai : Himalayan Publishing House , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 NAI.
50.
Consumer Behavior by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 SCH.
51.
Consumer Behavior by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 SCH.
52.
Consumer Behavior by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 SCH.
53.
Consumer Behavior by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2008
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.8342 SCH, ...
54.
It happened in India The story of Pantaloons, Big bazaar, Central and the great Indian consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Rupa & Com , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8700954 BIY.
55.
Theory of Consumer Behaviour and the Demand function by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad : Indian Institute of Management Ahmedabad , 1993
Availability: Items available for loan: Alliance School of Business (2).
56.
Dettol - Marketing Research for Understanding Consumer Evaluations of Brand Extensions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad : Indian Institute of Management Ahmedabad , 2007
Availability: Items available for loan: Alliance School of Business (2).
57.
Connecting with the new consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : AIMA , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658 PAN.
58.
Marketing Theory Impact of theory on Representations of the consumer and the Marketing organisation by Series: ; III
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8001 MAR.
59.
Consumer Behavior by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 SCH.
60.
Consumer Behavior Building marketing strategy by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 HAW.
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