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501.
Case Studies on Marketing Strategies in Food and Beverage Industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad : ICFAI Books , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 RAV.
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502.
Case Studies on Marketing New Vistas - Vol. I by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad : ICFAI Books , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 MUT.
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503.
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Changing Marketing Paradigm for the new manager by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : AIMA , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658 KUM.
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504.
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Decoding the cultural language for marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : AIMA , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658 DES.
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505.
Marketing Theory Developing of Marketing theroy and its philosophical Underpinnings by Series: ; I
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8001 MAR.
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506.
Marketing Theory Major Theoretical debates and contemporary issues in Marketing theory by Series: ; II
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8001 MAR.
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507.
Marketing Theory Impact of theory on Representations of the consumer and the Marketing organisation by Series: ; III
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8001 MAR.
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508.
Services Marketing People, Technology and strategy by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson Education Asia , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 LOV.
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509.
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Nonprofit Marketing Volume - 1 The Evolution of Nonprofit Marketing by Series: ; I
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PAR.
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510.
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Nonprofit Marketing Volume - 2 Sectoral Applications by Series: ; II
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PAR.
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511.
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Nonprofit Marketing Volume - 3 Key Debates and Contemporary Issues in Nonprofit Marketing by Series: ; III
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PAR.
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512.
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Fundamentals of Marketing Research Volume - I by Series: ; I
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2007
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 MAL.
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513.
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Fundamentals of Marketing Research Volume - II by Series: ; II
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2007
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 MAL.
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514.
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Fundamentals of Marketing Research Volume - III by Series: ; III
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2007
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 MAL.
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515.
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Fundamentals of Marketing Research Volume - IV by Series: ; IV
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2007
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 MAL.
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516.
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Fundamentals of Marketing Research Volume - V by Series: ; V
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2007
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 MAL.
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517.
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Fundamentals of Marketing Research Volume - VI by Series: ; VI
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2007
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 MAL.
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518.
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The History of Marketing Thought Volume - I by Series: ; I
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 TAD.
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519.
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The History of Marketing Thought Volume - II by Series: ; II
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 TAD.
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520.
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The History of Marketing Thought Volume - III by Series: ; III
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE Publications , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 TAD.
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