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521.
Art of Marketing - Vol 8 - Customer Relationship Management by Series: ; 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Crest Publishing House , 2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 STO.
522.
Art of Marketing - Vol 9 - A Guide to Web Marketing by Series: ; 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Crest Publishing House , 2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 DAV.
523.
Case Studies in Marketing Management and Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Deep & Deep publications pvt. ltd. , 2010
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 BHA.
524.
Management Skills in Marketing : Volume 1 by Series: Encyclopedia of Strategic Marketing Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Ahmedabad : Jaico Publishing House , 2005
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 MOR.
525.
Business Marketing Research : Volume 2 by Series: Encyclopedia of Strategic Marketing Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Ahmedabad : Jaico Publishing House , 2005
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 REI.
526.
Marketing Planning in a Total Quality Enviornment : Volume 3 by Series: Encyclopedia of Strategic Marketing Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Ahmedabad : Jaico Publishing House , 2005
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 LIN.
527.
Cross-Cultural Marketing : Volume 10 by Series: Encyclopedia of Strategic Marketing Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Ahmedabad : Jaico Publishing House , 2005
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.848 HER.
528.
Strategic Market Creation a new perspective on marketing and innovation management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : John Wiley & Sons , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 TOL.
529.
Strategic Marketing Management: Planning,Implementation and Control by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Elsevier , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 WIL. Alliance School of Law (6)Call number: 658.802 WIL, ...
530.
Marketing Better Decisions Decision Theory in Practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey : John Wiley & Sons , 2011
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.403 GIL.
531.
International Marketing Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83 KUM. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 KUM.
532.
Marketing Management comprehensive text,best practices and corporate insights by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Vikas Publications , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 KUM.
533.
Essentials of Marketing by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2006
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8 LAM, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 LAM.
534.
Marketing Management by
Edition: Eleventh
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson Education Asia , 2006
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 KOT.
535.
Services Marketing Integrating customer focus across the firm by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2003
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 ZEI.
536.
Services Marketing People, Technology and strategy by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson Education Asia , 2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 LOV.
537.
Marketing Research Applied orientation by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2006
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 MAL.
538.
Marketing Management Planning, implementation and control by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Macmillan Busines Books , 2002
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 RAM.
539.
Sales and distribution management Text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2007
Availability: No items available.
540.
Principles of Marketing by
Edition: 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson Prentice Hall , 2008
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 KOT.
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