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61.
Case Studies on Best Practices - Vol. I by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad : ICFAI Books , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 332.6068 JAI.
62.
Case Studies on Branding to Compete Leading Brands and their Strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad : ICFAI Books , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 JOH.
63.
Art of Marketing - Vol 4 - Successful Advertising by Series: ; 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Crest Publishing House , 2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 FAR.
64.
Advertising and Integrated Brand Promotion by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 OGU. Department of Commerce Library (1)Call number: 659.1 OGU.
65.
Advertising by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson Education Asia , 2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 JEF.
66.
Advertising and Promotion: An Integrated Marketing Communications Perspective by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: No items available.
67.
Advertising and Promotion by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2007
Availability: No items available.
68.
Advertising and Promotions An IMC perspective by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW Delhi : TMH PUB. CO. LTD , 2009
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 659.1 SHA.
69.
Advertising basics! resource guide for beginners by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Response Books , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 VIL.
70.
Planning for Power Advertising: A user''s manual... by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response books, NewDelhi , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 659.1 HAL.
71.
Creation of Brand Personality through print adverting in Lifestyle products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore : Alliance Business School , 2005
Availability: No items available.
72.
Effectiveness of online advertising on potential buyers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore : Alliance Business School , 2005
Availability: No items available.
73.
Humor in advertising helps recalling or improving brand image by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore : Alliance Business School , 2005
Availability: No items available.
74.
Ethics in Advertising and its Impact on Customer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore : Alliance Business School , 2005
Availability: No items available.
75.
Comparative study to measure the effectiveness of advertising Vs Sales promotion in amrketing of Hig by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School ,
Availability: No items available.
76.
Effect of Internet Advertising on Consumers perception & attitude by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School ,
Availability: No items available.
77.
Humor appeals & their overshadowing effects in within advertising communiques by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School ,
Availability: No items available.
78.
Measuring the impact of emotional appeal & rational appeal of advertising on consumer buying decisio by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School ,
Availability: No items available.
79.
Emerging Trends in Advertising - with reference to co-branding in films and serials by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nil : Alliance Business School , 2009
Availability: No items available.
80.
Consumer attitude towards advertising via mobile phones by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2009
Availability: No items available.
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