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61.
Nudge : the Final Edition by
Publication details: New Delhi : Penguin , 2021
Availability: Items available for loan: Alliance School of Business (1)Call number: 330.019 THA.
62.
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by
Publication details: London : Virgin Books , 2017
Availability: Items available for loan: Alliance School of Business (34)Call number: 658.8342 ELL, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8342 ELL.
63.
Consumers by Series: McGraw-Hill/Irwin series in marketing
Edition: 1
Publication details: Boston :  McGraw-Hill Publishing Co. , 2002
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 658.8342 ARN.
64.
Well-Designed: How to Use Empathy to Create Products People Love by
Publication details: 2014 : Harvard Business Review Press , Massachusetts
Availability: Not available: Alliance School of Liberal Arts: Checked out (1).
65.
Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty by
Publication details: New York : Morgan James Publishing , 2020
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 658.812 CUD.
66.
Behavioral Economics: The Basics by
Edition: 2
Publication details: New York : ‎Routledge , 2023
Availability: Items available for loan: Alliance Ascent College (2)Call number: 330.019 COR, ...
67.
Neuromarketing in India: Understanding the Indian Consumer by
Publication details: London : Routledge , 2019
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.83420954 DUT, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83420954 DUT.
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