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701.
Marketing Strategy: Planning, Implementation and Control by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Australia : Cengage Learning , 2004
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.802 JAI.
702.
Electronic Commerce 2006 A Managerial Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi : Pearson , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 TUR.
703.
Electronic Commerce: A Managerial Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi : Pearson , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 TUR.
704.
Essentials of Marketing by
Edition: 3rd Edn.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2003
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8 LAM, ...
705.
Marketing by
Edition: 8th edn.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 LAM.
706.
Marketing Management: South Asian Perspectives by
Edition: 14
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Prentice Hall , 2013
Availability: Items available for loan: Alliance Ascent College (17)Call number: 658.8 KOT, ... Alliance School of Business (12)Call number: 658.8 KOT, ... Alliance School of Law (2)Call number: 658.8 KOT, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 KOT. Not available: Alliance Ascent College: Checked out (1). Alliance School of Business: Checked out (2).
707.
Principles of Marketing by
Edition: 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2008
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8 KOT, ...
708.
Advertising and Promotion : An Integrated Marketing Communications Perspective by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill , 2013
Availability: Items available for loan: Alliance Ascent College (5)Call number: 659.1 BEL, ... Alliance School of Business (11)Call number: 659.1 BEL, ... Department of Commerce Library (2)Call number: 659.1 BEL, ... Items available for reference: Alliance Ascent College: Not for loan (1)Call number: 659.1 BEL. Department of Commerce Library: Not for loan (1)Call number: 659.1 BEL.
709.
Digital Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Oxford University Press , 2015
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.872 AHU, ... Not available: Alliance School of Business: Checked out (1).
710.
Marketing Management by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 KOT.
711.
Marketing Research: An Applied Orientation by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson , 2016
Availability: Items available for loan: Alliance Ascent College (6)Call number: 658.83 MAL, ... Alliance School of Business (1)Call number: 658.83 MAL. Items available for reference: Alliance Ascent College: Not for loan (1)Call number: 658.83 MAL.
712.
International Marketing by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Oxford University Press , 2014
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.84 JOS. Alliance School of Business (6)Call number: 658.84 JOS, ... Items available for reference: Alliance Ascent College: Not for loan (1)Call number: 658.84 JOS. Not available: Alliance Ascent College: Checked out (1).
713.
Marketing Management by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : McGraw Hill , 2016
Availability: Items available for loan: Alliance School of Law (3)Call number: 658.8 SAX, ... Items available for reference: Alliance School of Law: Not for loan (1)Call number: 658.8 SAX.
714.
Marketing of High-Technology Products and Innovations by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson , 2013
Availability: Items available for loan: Alliance School of Business (1)Call number: 620.00688 MOH.
715.
Rural Marketing by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Pearson , 2016
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8091734 KAS.
716.
Consumer Behavior by
Edition: 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida : Pearson India Education Secrvices , 2019
Availability: Items available for loan: Alliance School of Business (25)Call number: 658.8342 SCH, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8342 SCH. Not available: Alliance School of Business: Checked out (2).
717.
Digital Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning private Limited , 2020
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 MAT.
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718.
Integrated Retail Marketing Communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning private Limited , 2013
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.87 SUD.
719.
International Marketing by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning private Limited , 2016
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 SRI.
720.
Marketing Management: Concepts, Cases, Challenges and Trends by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning private Limited , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 GOV.
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