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701.
Digital Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning private Limited , 2020
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.872 MAT.
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702.
Integrated Retail Marketing Communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning private Limited , 2013
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.87 SUD.
703.
International Marketing by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning private Limited , 2016
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 SRI.
704.
Marketing Management: Concepts, Cases, Challenges and Trends by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning private Limited , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 GOV.
705.
Services Marketing: The Indian Context by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning private Limited , 2014
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 SRI.
706.
Street Smart Writer: Self Defense against Sharks and Scams in the Writing World by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: White River Junction : Nomad Press , 2006
Availability: Items available for loan: Alliance School of Liberal Arts (2)Call number: 808.02 GLA, ...
707.
Selling a Screenplay: the Screenwriter's Guide to Hollywood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Bantam Dell , 1989
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 808.23 FIE.
708.
Advertising: Theory and Practice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai : Himalaya Publishing House , 2020
Availability: Items available for loan: Alliance School of Liberal Arts (1)Call number: 659.1 CHU.
709.
Consumer Behavior: A Digital Native by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Pearson , 2019
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 JAI.
710.
Consumer Behavior: Buying, Having and Being by
Edition: 13th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Pearson , 2020
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 SOL.
711.
MKTG Lamb + Hair + McDaniel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Cengage Learning India Private Limited , 2016
Availability: Items available for loan: Alliance School of Business (6)Call number: 658.8 LAM, ...
712.
Services Marketing: People Technology Strategy by
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Pearson , 2018
Availability: Items available for loan: Alliance School of Business (12)Call number: 658.805 WIR, ...
713.
Global Marketing Management by
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Pearson , 2017
Availability: Items available for loan: Alliance School of Business (16)Call number: 658.84 KEE, ...
714.
R for Marketing Research and Analytics Chris Chapman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland : Springer , 2015
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 519.5 CHA.
715.
Marketing Analytics: Data-driven techniques with Microsoft Excel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India private Limited , 2014
Availability: Items available for loan: Alliance School of Business (3)Call number: 658.83 WIN, ... Not available: Alliance School of Business: Lost (1).
716.
Essentials of Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford University Press , 2013
Availability: Items available for loan: Alliance Ascent College (2)Call number: 658.8 BAI, ... Alliance School of Business (1)Call number: 658.8 BAI. Items available for reference: Alliance Ascent College: Not for loan (1)Call number: 658.8 BAI.
717.
International Marketing by
Edition: 10th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Cengage Learning India Private Limited , 2013
Availability: Items available for loan: Alliance Ascent College (5)Call number: 658.84 CZI, ... Alliance School of Business (16)Call number: 658.84 CZI, ...
718.
International Marketing Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 10th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Cengage Learning India Private Limited , 2013
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 CZI.
719.
Internet marketing : Integrating online and offline strategies Mary Lou Roberts, Debra Zahay. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : : South-Western Cengage Learning, , c2013
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.872 ROB, ...
720.
The 4 A's of marketing : creating value for customers, companies and society Jagdish Sheth, Rajendra Sisodia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Routledge, , 2012
Other title:
  • Four A's of marketing
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 SHE.
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