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81.
International Marketing by
Edition: Elevent Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2002
Availability: No items available.
82.
Innovations in Marketing Management by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Excel Books , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 BAL.
83.
Strategic Marketing by
Edition: Seventh
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Mc Graw-Hill , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 CRA.
84.
International Marketing strategy planning,market entry and implementation by
Edition: Third
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kogan Page , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 BEN.
85.
Service Marketing and Management by
Edition: Ninth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response books, NewDelhi , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 GIL.
86.
Services marketing The Indian context by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 SRI.
87.
Product marketing For technology companies by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Amsterdam : Elsevier, NewYork , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.575 BUT.
88.
Industrial Marketing analysis,planning and control by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2003
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.804 REE.
89.
Case Studies in Marketing Indian context by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India Pvt Ltd , 2003
Availability: Not available: Alliance School of Business: Lost (1).
90.
Trout on Strategy capturing mindshare,conquering markets by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4012 TRO.
91.
Why CRM Doesn'' Work how to win by letting customers manage the relationship by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.812 NEW.
92.
Marketing as Strategy understanding the CEO's agenda for driving growth and innovation by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Penguin Books , 2004
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.802 KUM, ...
93.
Review of Marketing Research by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83 MAL.
94.
Preparing the Marketing Plan by
Edition: New Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Illinois : NTC Business Books , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 PAR.
95.
Managing Indian Brands Marketing Concepts and Strategies by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Vikas Publications , 2002
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KUM.
96.
Experience the Message How Experiential Marketing Is Changing the Brand World by
Edition: First
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Carroll & Graf Publishers , 2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8343 LEN.
97.
International Marketing - CD Included by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Oxford University Press , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 JOS.
98.
Industrial Marketing by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2005
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.804 HAV, ...
99.
Textbook of Marketing of Services Indian perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Macmillan India Ltd., NewDelhi , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 CHO.
100.
Contemporary Marketing by
Edition: Eleventh
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Thomson South-Western , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 BOO.
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