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81.
Strategic Brand Management Building, Measuring & managing brand equity by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KEL.
82.
Strategic Brand Management Building, Measuring, and managing brand equity by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education , 2008
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.827 KEL.
83.
Strategic Brand Management : Building, Measuring and Managing brand equity by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India , 2008
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.827 KEL, ...
84.
Building Successful Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : AIMA , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658 MUT.
85.
Business Communication Building critical skills by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.45 LOC.
86.
Consumer Behavior Building marketing strategy by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8342 HAW.
87.
Theory Building for Hypothesis Specification in Organizational Studies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Response Books , 2009
Availability: Items available for loan: Alliance School of Business (2)Call number: 302.3501 PAW, ...
88.
Cases in Operations Management Building customer value through world-class operations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : SAGE Publications , 2007
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.5 KLA.
89.
Building Models for Marketing Decisions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Kluwer Academic Publishers , 2000
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 LEE.
90.
Analysis of consumer perception towards Inox and developing future maret strategy that helps in Bran by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore : Alliance Business School , 2005
Availability: No items available.
91.
Usage of Steel in sheeting, Roofing and Metal buildings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bangalore : Alliance Business School , 2005
Availability: No items available.
92.
Impact of consumer franchise building & nonfranchise building sales promotion on brand image by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School ,
Availability: No items available.
93.
Effectiveness of event sponsorship as communique tool in building favourable brand attitudes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School ,
Availability: No items available.
94.
Building a leadership pipeline for sustaining competitive advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2006
Availability: No items available.
95.
Marketing strategies in brand building on the internet by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2009
Availability: No items available.
96.
Different types of salesperson behavior that helps in building and managing customer equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2009
Availability: No items available.
97.
Role of Advertising and Marketing Services in Brand Building by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
98.
Media Profiling and Building Opinion Leaders Ogilvy & Mather by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
99.
Analytical study to understand Consumer''s buying behaviour, their Psychographic profile and their a by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: : Alliance Business School , 2008-10
Availability: No items available.
100.
Learning the image building and maintenance of the brand through the mode of Public Relations. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai : Alliance Business School , 2008-10
Availability: No items available.
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